PETROOM111
Born in 2024Love. Built for Better LivesFrom Passion to PurposePETROOM111 was born from pure love. the love between humans and their pets.
It began with Niramon, one of the founders of 111Group, and her two beloved Munchkin cats, MaMium (black) and MaMhee (white).
Their companionship inspired a bigger mission:
to raise the standard of pet products in Thailand and improve the quality of life for pets, starting with cats.
From Passion to Purpose
In Thailand’s growing pet industry, many products lack proper quality control, research, or certification. At PETROOM111, we believe our pets deserve better. We combine heartfelt care with scientific development, local research, and craftsmanship to create products that are safe, effective, and proudly made in Thailand. Through years of study, we discovered that Thailand is rich in local herbs, natural ingredients, and research potential that can benefit animal health — yet much of it remains untapped. So, we decided to turn that knowledge into meaningful innovation.
CATCRAFT | Crafted for Cats, with Love and Science
Our first project, CATCRAFT, embodies our philosophy:
Think like a craftsperson. Care like a cat lover.
Every product is developed in collaboration with researchers, veterinarians, and material experts, ensuring quality at every stage from sourcing ingredients to production. We invest in scientific validation and clinical testing to create cat products that are not only safe and beneficial, but also competitive on a global scale.From nutrition and wellness to mental enrichment and lifestyle care, each creation is designed to enhance feline wellbeing in every sense physical, emotional, and environmental.The first product line under CATCRAFT is expected to launch in 2026, marking a new chapter for Thailand’s pet innovation industry.
Our Mission
To blend Thai research, craft, and compassion into world-class innovations that enrich the lives of pets and their humans.
At PETROOM111, we’re not just building products
We’re building a movement for mindful, science-backed, and sustainable pet care. Because every cat deserves a better world and that world begins with us.